SEO – Search Engine Optimisation
How do I get my website found on Google?
The question of how to promote your website and, in particular, how to be found on page one of Google, is one of the most pressing questions for many business owners. Having a website that appears consistently on the first page of Google is proven to significantly improve business. How to achieve this position is still a bit of a mystery.
The term SEO or Search Engine Optimisation is often mentioned but is difficult to explain. Like marketing in general, it’s often described as smoke and mirrors or a black art. The fact is that web promotion, including SEO, really does work and can make huge difference to company performance.
What Is SEO / Search Engine Optimisation?
The SEO process is simply a means of providing search engines with clear and relevant information about the content of your web site. Google and other search engines use artificial intelligence to read and understand the content of each web page. This information is usually found in titles, headings and text etc.. If the information is not available in these elements then it is difficult for the search engine to return that page for a relevant search.
A common mistake on many websites is failing to identify the key topics of the website on the home page – sounds simple – but you would be amazed at the number of websites that do not do this.
So, search engine optimisation is simply telling the search engines what’s on the page.
Web promotion
In addition to SEO, web promotion is an activity that supports the website and helps to improve visibility by building external links and references. Creating good quality links back to you website helps to improve visibility and can also improve overall credibility. Search engines tends to return results for good quality websites with high quality content and trustworthy back-links. Web promotion can be achieved through many techniques including organic and paid methods. Using web promotion to increase exposure and encourage more visitors is an ongoing process which is an important part of the marketing mix.
What is PPC or Pay Per Click marketing?
Pay-Per-Click (PPC) Marketing is a type of paid advertising used to direct traffic to specific websites. PPC advertising is a form of auction where advertisers bid on relevant keywords which relate to their products or services via Google, Bing, Yahoo and other search engines. PPC is both targeted and measurable and can be a very effective way to promote your business. There are many horror stories about high costs and low returns for PPC but, in reality, it can be far more effective than standard advertising and, done correctly the cost can be very effectively managed. Pay-Per-Click (PPC) advertising can be much more effective than print advertising, direct mail or leaflets.
How can we help?
Our dedicated search marketing expert can help you to promote your business online, bringing traffic to your website and producing quantifiable results for sales or enquiries. We have successfully arranged many search engine optimisation projects and web marketing campaigns and seen some fantastic results, but in reality there is no quick fix to achieve this – SEO, web promotion and good quality content are the key factors . Web promotion isn’t simply about search engine-friendly websites. It also concerns improving the user experience of your site, having a good, user friendly site will improve your rankings and make it more appealing to visitors
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We work with and have worked with many varied companies, brands and products.
Our experience is very broad from start up companies to global brands, in the UK, Europe and International.
Probably too many to list all but, here is a selection of brands we have worked for offering business development, marketing, social media and general strategy.